Steven Leof and The Mexican Chamber of Commerce in Great Britain present Tech Mex 2013 – The Business Case For & Guide to Digital / Tech Opportunities in Mexico on Tuesday, 21 May 2013 from 08:30 to 20:00 in London.
- Nicolás Guzmán, CEO, McCann México on Brand México
- Marcus Dantus, Director, WAYRA México on Platform México
- Business Case & Guide to Digital / Tech Opportunities
- Entrepreneurialism, Technology, Innovation & The Start-up Ecosystem in México
Nicolás Guzmán, CEO, McCann México
Nicolás has diplomas in Economics, Political Science, Philosophy, and Quantum Physics. His professional marketing career began at Coca-Cola where he was a Media Manager and then Brand Manager. Nicolás joined McCann Erickson NY as Account Executive & Strategic Planner in 1997. He was part of the original team that brought the MasterCard account to McCann. Shortly after that he moved on to work with McCann Erickson in Paris as a Strategic Planner on L’Oréal. During his 9 year stay in France he held a series of other positions: New Business Director, Regional Account Director on JPMorgan Asset Management and for Coca-Cola in France & Benelux, he leaded the Cereal Partners Worldwide and Nespresso globally accounts out of Paris. In 2005 Nicolás took over as Managing Director of McCann Erickson in France. Since 2007 Nicolas has been working in the McCann Worldgroup Mexico companies helping them become the top ranked communications group in the market.
Marcus Dantus, Director, Wayra Mexico
Marcus is a recognized serial entrepreneur with eighteen years as an executive manager and entrepreneur in both Mexico and the US, heading startups in the telecom, internet, software and life sciences sectors. Marcus is currently the Director of Wayra Mexico, Telefónica´s startup accelerator, focused primarily on IT and Communication high-impact businesses. By the end of 2012, Wayra will have offices in 15 countries in both Latin America and Europe, becoming the largest high-tech incubator/accelerator worldwide. He has also won several entrepreneurship and innovation awards including the Intel Entrepreneurship Award in 2004 with Simitel and in 2008 with Innovamedica. Marcus remains committed to fostering entrepreneurship and innovation in Mexico. He graduated from the University of Pennsylvania.